Source: TYPO
Erik Spiekermann goes through his firm’s entire design process. Decades of knowledge in less than an hour.
Writing copy
- no ornamental adjectives
- no self-praise
- hard facts as proof of concept
- no words written whens pictures suffice
- present tense, active language
- subheads as teasers
- 800-1200 characters (200 words)
- one editor who writes final version
Design ethos
- speed and deep are not opposites
- cooperation doesn’t mean consensus
- idea generation is not idea selection
- failure is part of the process
- everything restarts as soon as it is finished
Product roles
- no project manager
- Product owner is the CEO, they manage product and deadlines (doesn’t matter who it actually is)
- Scrum master is the facilitator, coach, and bulldozer, they manage process
- Team self-manages to the owner for delivering as promised